One of the ways for local businesses to keep new customers coming through the door is to make their marketing dollars count through targeting their audience. For example, one of the solutions that TPG Marketing offers is a fitness campaign to help local businesses attract consumers that are image conscious. They’ve created a campaign that targets consumers while they are working out at the gym. These consumers are interested in products and services such as beauty, health, hair, teeth, and looking younger.
By displaying a local business advertisement in a busy fitness club near the business, they are able to filter their customer’s by location and interest.
Target marketing is fast becoming important in a world where many consumers are filtering out an advertiser’s message from information overload. Staying visible and spending wisely is part of the way a business needs to operate in this economy.
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