The newest, up-and-coming social networking fad of 2010 focuses more on public spending than public speaking. The Web site, Blippy.com, updates the credit card purchases of members in real time. Displaying how much was spent, where and on what to millions of viewers worldwide.
The site itself has a Twitter-like look and feel boasting an easy-to-use format for consumers who wish to share their innermost purchases. This new way of learning more about/invading the lives of strangers could provide a new way for market researchers to dig up info on the habits of demographics large and small.
Blippy allows users to follow members and make comments on their spending habits. Some users have claimed that participation increased their expenses, hoping to impress followers with where they are or what they are doing. Market researchers have looked into the mystique behind purchasing for years hoping to target specific audiences with their products or services and Blippy.com seems to be an even faster, easier way to do just that. Referencing users ‘personal profiles’ and their purchases with others could provide the same results as more traditional forms of research.
Will Blippy.com be the social-networking site of the future? Only time will tell but for now I’ll keep my credit card statements to myself J
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