Social media can be very powerful for small businesses, but many try to do too much too quickly. Start by making a social media plan – write goals for what you want to achieve with social media, and try to keep your messaging focused on your target market.
Sometimes it can help to make a profile for your target market. How old are they, where do they live, what are some of their values. Having a detailed picture of who might be interested in your products will help you customize your messaging.
Action Steps:
- Write down the profile of your target audience. Give them names!
- Set goals for social media and keep them in mind the next time you Tweet!
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