I have just published five new articles to help you with your 2010 marketing efforts. The keys to marketing are planning, time management, evaluation and understanding of your goals and taking action. The best plans will wither without action.
Selling your products and services is all about the benefits that they provide to your clients and prospects. When the ask, “What’s in it for me?” do you have the right answer? In Features versus Benefits Marketing, Jeff Rutowski shows you how to discover the benefits of your products and services through self-interrogation.
If you don’t have a marketing plan or if you think that you don’t have the time to create one, I have created the tool for you. My free mini e-Book (it’s a mini e-Book because you’re too busy for a long one) can help you propel your marketing to the next level. The mini e-Book is titled Marketing Plans That Create Profits: 6 Marketing Plan Quick Tips On How To Create Powerful Marketing Plans In One Hour. That’s right, an hour and it’s free. If you don’t have a marketing plan, here’s a great tool to get you started.
Time can be a friend or a foe. In Time Management For Marketing Business Planning, I provide 5 practical do-it-today time management tools for immediate implementation.
Understanding Prospects discusses intelligence gathering for your target industry and market. Stay on top of industry changes so you can be ahead of the game. Government and Trade publications can inform you as to new regulations, providing you with new opportunities to address new issues, fears and concerns
In Evaluate Your Marketing Plan, I show that marketing planning is the process of defining who you are trying to reach, discovering the best way to reach them, and delivering a message that will help them. The key to business success is a marketing calendar that uses a targeted, rational approach. These are practical tips that you can put into practice today. The key to success for any marketer is to take action.
The best marketing plans will fail if you and your business fail to launch. Marketing requires consistency and frequency and ACTION. Implementing Your Marketing Campaign gives you specific steps to take to get your marketing plan launched. Successful business people are action oriented and your marketing plan will succeed only if you follow-through.
Please share this post and the articles with friends and colleagues. Let’s discuss your successes, questions, and challenges here.
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