Humans are compelled to count. We count everything. Days, weeks, months, years, birthdays, money in the bank, salaray levels, years of experience. It’s part of the human condition, even to the evolution of civilization.
As startup entrepreneur we need to let our people count something. Whether it’s the savings they made or they friends they have, there needs to be a way for them to keep track. So our people know they have made progress. Commerce is an anthropological game of football. So we must keep score. But it must go beyond the corporate scoreboard of profit, share price, turnoever, number of employees… it has to be an audience focused score. Like followers on twitter. It has to be about them, not us, it’s how humans roll.
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