Sunday, February 7, 2010

Sports Business: Not Quite Saying ‘Super Bowl,’ but Cashing In on It

Every year shortly before the Super Bowl, advertisers exhort fans to “get ready for the Big Game” (with a new HDTV), “stock up for the Big Game” (with pizza and ice cream) and score some “Big Game Savings” (on Doritos).

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Pepsi is promoting its brands with a “Big Game Savings” promotion.

The latest news, notes and analysis from Miami where the Colts and Saints will contend Super Bowl XLIV.

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