Tuesday, September 29, 2009

Guerrilla Marketing: What Are People Buying?

Your customers do not buy because they’re being marketing to or sold to. Instead, they buy because you help them realize the merits of owning what you offer.

  • They buy promises you make. So make them with care.
  • They buy your credibility or don’t buy if you lack it.
  • They buy solutions to their problems.
  • They buy wealth, safety, success, security, love and acceptance.
  • They buy the consistency they’ve seen you exhibit.
  • They buy value, which is not the same as price.
  • They buy certainty. They buy your identity as conveyed by your marketing.
  • They buy good taste and know it from bad taste.
  • They buy the confidence you display in your own business.

-Jay Conrad Levinson

Dale Richardson

Certified Guerrilla Marketing Coach

DRCOP MARKETING

www.drcop.com

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