Your customers do not buy because they’re being marketing to or sold to. Instead, they buy because you help them realize the merits of owning what you offer.
- They buy promises you make. So make them with care.
- They buy your credibility or don’t buy if you lack it.
- They buy solutions to their problems.
- They buy wealth, safety, success, security, love and acceptance.
- They buy the consistency they’ve seen you exhibit.
- They buy value, which is not the same as price.
- They buy certainty. They buy your identity as conveyed by your marketing.
- They buy good taste and know it from bad taste.
- They buy the confidence you display in your own business.
-Jay Conrad Levinson
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
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