Did you know that there is a simple, easy-to-follow and apply marketing strategy for attracting new customers to your business. It is perfect for growing any type of small business and it doesn’t cost a fortune. This marketing strategy is called promotional products. Promotional products are one of the easiest methods of marketing that insures top-of-mind awareness.
The simple act of choosing a promotional product and imprinting your company name or message on it creates on going advertising for your company. You see people wearing promotional products just about everywhere. The best time to give a promotional item is after the customer has purchased your product or service as a thank you. You can also give a promotional item to a potential customer. While they are thinking about making a purchase they are giving you free advertising by constantly using the item you gave them.
The items to give that generate free advertising are called wearables: T-Shirts, Caps, Bandanas, Polo Shirts, Jackets, Sweatshirts, Windbreakers, Raincoats, even Underwear. Anything that can be worn and seen by another person. Just think how many folks will see your company name if you gave a customer or potential customer a T-Shirt with your company name and message imprinted on it. The average person loves wearing T-Shirts with logos on them. This person is walking around doing their daily routine and advertising your company free of charge.
Or what about a cap? Guys and girls love to wear caps. A cap is worn on the head, so if a person is wearing a cap with your company name or message imprinted on it this is most likely the first thing other people see when they look at the person wearing the cap.
Lapel Pins can attract tons of new customers to your business. Not only can customers and potential customers give you free advertising your employees can too. Having employees wear lapel pins imprinted with your company logo on them gives the impression that you are a professional business. Be generous and give your employees several new shirts so they are always wearing nice clean shirts while representing and advertising your company.
When imprinting a wearable with a message make sure you don’t offend anyone. The entire point of choosing a wearable promotional product is to generate new customers and advertise your business. You don’t want to drive anyone away. You want them to contact your company. Don’t forget to imprint your company web site so other people viewing your company name can contact you.
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